________ is a term that describes the process by which a consumer adopts a brand belief as his or her own.
A) Message internalization
B) Return on emotion
C) Earned reach
D) Fandom
E) Brand engagement

Question

Quizplus · Accepted Answer

Message internalization refers to the process of a consumer adopting a brand belief as his or her own. It occurs when a message resonates with the consumer and is seen as personally relevant to his or her own values and beliefs. This can lead to a strong brand commitment and loyalty, as the consumer identifies with the brand on a personal level.

________ Is a Term That Describes the Process by Which