People who are knowledgeable about products and whose advice others take seriously are called ________.
A) anomies
B) connectors
C) opinion leaders
D) salesmen
E) power users

Question

Quizplus · Accepted Answer

Opinion leaders are individuals who have a significant impact on the purchasing decisions of others due to their knowledge and expertise on specific products or services. They have a great deal of influence within their social networks and are regarded as trusted sources of information. Anomies refers to a state of normlessness and disintegration within society, connectors refer to individuals who have large social networks, salesmen are individuals who sell products or services, and power users refer to individuals who have a high level of proficiency in using technology products.

People Who Are Knowledgeable About Products and Whose Advice Others