Demographic segmentation approaches slice up the market based on personality,motives,lifestyles,and attitudes and opinions.

Question

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Demographic segmentation approaches slice up the market based on demographic factors such as age, gender, income, education, occupation, family structure, etc., not personality, motives, lifestyles, attitudes, and opinions. These latter factors are more commonly used in psychographic segmentation.

Demographic Segmentation Approaches Slice Up the Market Based on Personality,motives,lifestyles,and