________ segmentation refers to segmenting markets by age,gender,income,ethnic background,educational attainment,family life cycle,and occupation.
A) Geographic
B) Demographic
C) Psychographic
D) Benefit
E) Behavioral

Question

Quizplus · Accepted Answer

Demographic segmentation involves categorizing the market on the basis of certain demographic factors such as age, gender, income, race, education, family life cycle, and occupation. This segmentation strategy is essential for identifying target markets and developing effective marketing strategies that appeal to the specific needs, preferences, and behaviors of the intended audience.

________ Segmentation Refers to Segmenting Markets by Age,gender,income,ethnic Background,educational Attainment,family