A global strategy is one in which a company performs all of the following tasks, except it
A)employs the same basic competitive approach in all countries where it operates.
B)sells much of the same products everywhere.
C)strives to build global brands.
D)coordinates its actions worldwide with strong headquarters control that represents a think-global, act-global approach.
E)uses local brand names to cater to a country's specific needs.

Question

Quizplus · Accepted Answer

The option that is not a part of a global strategy is using local brand names to cater to a country's specific needs. A global strategy typically involves employing the same competitive approach in all countries, selling similar products everywhere, building global brands, and coordinating all actions worldwide with strong headquarters control. Using local brand names goes against the idea of building a global brand and a consistent image across different regions.

A Global Strategy Is One in Which a Company Performs