What is the primary target market for a best-cost provider?
A)value-hunting buyers
B)price-conscious buyers
C)best-price driven buyers
D)value-conscious buyers
E)brand-conscious buyer

Question

Quizplus · Accepted Answer

Best-cost providers aim to appeal to value-conscious buyers who are willing to pay a slightly higher price for a product or service that offers better quality or value than the cheapest option. These buyers prioritize value over price and are willing to make trade-offs to get the best overall deal.

What Is the Primary Target Market for a Best-Cost Provider