The essence of a broad differentiation strategy is to
A)appeal to the high-end part of the market and concentrate on providing a top-of-the-line product to consumers.
B)incorporate a greater number of differentiating features into its product/service than rivals.
C)lower buyer switching costs.
D)outspend rivals on advertising and promotion in order to inform and convince buyers of the value of its differentiating attributes.
E)offer unique product attributes in ways that are valuable and appealing and that buyers consider the cost worth it.

Question

Quizplus · Accepted Answer

The essence of a broad differentiation strategy is to offer unique product attributes in ways that are valuable and appealing to buyers, and that they consider worth the cost. This involves incorporating differentiating features into the product or service that are unique and set it apart from competitors, without necessarily targeting only the high-end part of the market or outspending rivals on advertising and promotion. Lowering buyer switching costs may also be a part of this strategy, but it is not the primary essence of it.

The Essence of a Broad Differentiation Strategy Is to