For a particular company's resource or capability to have real competitive power and perhaps qualify as a basis for competitive advantage, it should
A)be hard to copy, be rare and something rivals lack, be competitively valuable, and not be easily trumped by substitute resource strengths possessed by rivals.
B)be something that a company does internally rather than in collaborative arrangements with outsiders.
C)be patentable.
D)be an industry key success factor and occupy a prime position in the company's value chain.
E)have the potential for lowering the firm's unit costs.

Question

Quizplus · Accepted Answer

A resource or capability that has real competitive power and can serve as a basis for competitive advantage should possess four key attributes: It must be valuable, rare, hard to copy, and not easily substituted by other resources or capabilities. Patents and lowering unit costs are not necessary conditions for a resource or capability to be a source of competitive advantage. While internal capabilities are often more controllable than those developed in collaboration with outsiders, collaborative arrangements can often create valuable and hard-to-copy resources or capabilities. Similarly, while industry key success factors can be important, not all such factors will have the attributes necessary to be a source of competitive advantage for a particular firm.

For a Particular Company's Resource or Capability to Have Real