When all sellers pursue essentially identical strategies and have similar market positions
A)they remain subject to different driving forces.
B)they place about the same emphasis on various distribution channels.
C)they use the same key success factors to differentiate their products.
D)the industry can be said to contain one strategic group.
E)they still must possess customer service attributes that differentiate them from one another in the marketplace.

Question

Quizplus · Accepted Answer

When all sellers pursue essentially identical strategies and have similar market positions, they can be grouped together into one strategic group because they are not differentiated from one another. This means that they are subject to the same driving forces and place the same emphasis on distribution channels, making it difficult to differentiate based on key success factors. However, they still need to possess customer service attributes to stand out in the marketplace.

When All Sellers Pursue Essentially Identical Strategies and Have Similar