The lower the user's switching costs, the
A)harder it is for the sellers of attractive substitutes to lure buyers to their offering.
B)more intense the competitive pressures posed by substitute products.
C)less intense the competitive pressures posed by substitute products.
D)greater the bargaining power from both suppliers and influential customers.
E)lesser the bargaining power from both suppliers and influential customers.

Question

Quizplus · Accepted Answer

Lower switching costs mean that it is easier for customers to switch to substitute products, which increases the competitive pressures posed by those substitutes. This leads to a greater need for businesses to differentiate their offerings and provide value to retain customers.

The Lower the User's Switching Costs, the