To test the merits of a firm's strategy and distinguish it as a winning strategy, which major question needs to be addressed?
A)Is the company's strategy ethical and socially responsible, and does it put enough emphasis on good product quality and good customer service?
B)Is the company putting too little emphasis on growth and profitability and too much emphasis on behaving in an ethical and socially responsible manner?
C)Is the strategy resulting in the development of additional competitive capabilities?
D)Is the strategy helping the company achieve a sustainable competitive advantage, and is it resulting in better company performance?
E)Does the strategy strike a good balance between maximizing shareholder wealth and maximizing customer satisfaction?

Question

Quizplus · Accepted Answer

The major question that needs to be addressed to test the merits of a firm's strategy as a winning strategy is whether the strategy is helping the company achieve a sustainable competitive advantage and resulting in better company performance. This is because a winning strategy should result in a competitive advantage and improved performance for the company. Option A, B, C, and E are also important aspects of a firm's strategy, but they are not as important as having a strategy that can deliver a sustainable competitive advantage and improve company performance.

To Test the Merits of a Firm's Strategy and Distinguish