A membership reference group is made up of idealised figures such as successful business people, athletes or performers.
Correct Answer:
Verified
Q47: Opinion leaders are also likely to be
Q48: Opinion leaders don't absorb much of the
Q49: A person with reward power has the
Q53: Dayane and Kenneth are both active members
Q57: Cultures around the world encourage different degrees
Q68: As people transmit information to one another,
Q71: Consumers are swayed more by negative word
Q71: Groups maintain fundamental standards of conduct through
Q86: A surrogate consumer, by definition, makes a
Q96: Most opinion leaders are celebrities rather than
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents