What is guerrilla marketing?
A)The use of large, attention-getting displays such as balloons and searchlights at the retail site.
B)The use of hidden attacks on the competition by creating false news releases, negative WOM and industrial sabotage.
C)The use of promotions that rely on unconventional locations and strategies to build buzz.
D)The use of a monster attack on all sources of media so that a promotion is seen and heard simultaneously, no matter where a customer turns.

Question

Quizplus · Accepted Answer

Guerrilla marketing is a marketing strategy that relies on unconventional methods of promotion, often using unconventional locations or strategies to generate buzz and attention. This can include things like flash mobs, viral marketing campaigns, or stunts designed to get people talking about your brand. This approach is often used by companies with limited budgets or those looking to stand out from the competition. Choices A and D are incorrect as they do not accurately describe guerrilla marketing, and choice B is unethical and not a legitimate marketing strategy.

What Is Guerrilla Marketing