Consumers' physical and social environments have little to do with the motives consumers have for product usage.

Question

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Consumers' physical and social environments can have a significant impact on their motives for product usage. For example, a person may be motivated to buy a luxurious car to fit in with their social group or to impress others, which is influenced by their social environment. Additionally, a person's physical environment may influence their choice of products, such as buying waterproof shoes for rainy weather or a warm coat for cold climates.

Consumers' Physical and Social Environments Have Little to Do with the Motives