A situation in which consumers are truly involved with a product is known as a flow state.

Question

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A flow state is a psychological state where an individual is fully immersed and involved in an activity to the point where they lose track of time and are completely engaged with the task at hand. This can occur when an individual is using a product they are passionate about or when they are actively involved in the creation or customization of a product.

A Situation in Which Consumers Are Truly Involved with a Product