An item that commands fierce customer loyalty and devotion is known as a ________.
A)core value
B)cult product
C)spectacle
D)want

Question

Quizplus · Accepted Answer

A cult product refers to an item that has a small but dedicated group of customers who are intensely loyal and enthusiastic about the product. These customers often become evangelists for the product, spreading the word and further increasing its popularity. Examples of cult products include Apple's iPhone and Nike's Air Jordan sneakers.

An Item That Commands Fierce Customer Loyalty and Devotion Is