The location of a product's image on a package influences the way our brains make sense of it; we perceive objects lower in a frame to be heavier than objects higher in the frame and objects on the right side of a frame to be heavier than those on the left side of the frame.

Question

Quizplus · Accepted Answer

This statement is true. Studies have shown that the placement of an image on a package can affect how consumers perceive the product, with lower and right-side placements generally being associated with heavier weight.

The Location of a Product's Image on a Package Influences