Individuals have different absolute thresholds for visual and aural stimuli.This fact supports the statement that subliminal advertising would need to be tailored to an individual in order to be effective.

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This statement is true because individuals have varying sensory thresholds, meaning that what one person perceives as subliminal may not be subliminal to another person. Therefore, in order for subliminal advertising to be effective, it would need to be tailored to an individual's specific sensory thresholds.

Individuals Have Different Absolute Thresholds for Visual and Aural Stimuli