A billboard is positioned beside a busy highway.However, the merchant who has purchased the billboard complains that no response is being generated by his advertising message.Upon closer inspection, the billboard company determines that the typeface used is too small to be effectively read by a motorist going 80+ km/hour on the highway.Which of the following sensory thresholds would be most appropriate to explain the failure of this advertisement to connect with motorists?
A)Intensity threshold
B)Differential threshold
C)Absolute threshold
D)Relative threshold

Question

Quizplus · Accepted Answer

The absolute threshold is the minimum amount of stimulation needed to detect a particular stimulus 50% of the time. In this case, the typeface used on the billboard is too small for motorists to effectively detect it while driving on the highway. This failure to detect the advertising message is due to the absolute threshold being exceeded by the typeface size.

A Billboard Is Positioned Beside a Busy Highway