Researchers who argue that the field of consumer behaviour should not be a 'handmaiden to business' believe that consumer behaviour research should ________.
A)have a market-oriented focus
B)aim to apply knowledge to increasing profits
C)focus on understanding consumption for its own sake
D)be judged in terms of its ability to improve marketing practices

Question

Quizplus · Accepted Answer

Researchers who argue that consumer behaviour research should not be a 'handmaiden to business' believe that it should focus on understanding consumption for its own sake rather than solely aiming to increase profits for businesses.

Researchers Who Argue That the Field of Consumer Behaviour Should