Content analysis as a research technique can be used in
A) qualitative research studies only.
B) quantitative research studies only.
C) both qualitative and quantitative research studies.
D) neither qualitative nor quantitative research studies.

Question

Quizplus · Accepted Answer

Content analysis can be used in both qualitative and quantitative research studies. It is a systematic and objective method for analyzing the content of various forms of communication, whether it be text, images, or media. The resulting data can be used for both qualitative and quantitative analysis, making it a valuable research technique for a variety of disciplines.

Content Analysis as a Research Technique Can Be Used in