The licensing potential for intangibles, such as technology, trademarks, and other forms of protection, is often greater than the licensing opportunities for products.

Question

Quizplus · Accepted Answer

Intangibles, such as technology and trademarks, can be licensed to multiple parties across different industries and geographies, leading to greater licensing potential compared to products that are limited by physical production and distribution capabilities.

The Licensing Potential for Intangibles, Such as Technology, Trademarks, and Other