If a business owner cannot afford to invest in foreign facilities and does not have time to learn the foreign market, but is willing to give someone else the right to make and market her/his product for a fee and royalties, her/his best bet for entering the foreign market is ________.
A)a foreign management company
B)joint venturing
C)foreign licensing
D)international franchising

Question

Quizplus · Accepted Answer

Foreign licensing would be the best option for the business owner in this scenario because it allows them to give someone else the right to make and market their product for a fee and royalties. This approach requires less investment compared to setting up foreign facilities or joint venturing, and less involvement compared to international franchising.

If a Business Owner Cannot Afford to Invest in Foreign