When a small business encounters a sales slowdown, the first thing the owner should do is cut marketing and advertising expenditures to conserve cash.

Question

Quizplus · Accepted Answer

When a small business encounters a sales slowdown, cutting marketing and advertising expenditures may further reduce sales and worsen the situation. Instead, the owner should focus on reviewing their sales strategies, identifying the root causes of the slowdown, and implementing measures to address those issues.

When a Small Business Encounters a Sales Slowdown, the First