A researcher might use matrix sampling when
A) the number of non-respondents is large.
B) simple random sampling is not feasible.
C) the instrument contains a heterogeneous collection of items.
D) the instrument contains a large number of items.

Question

Quizplus · Accepted Answer

Matrix sampling is used when the instrument contains a large number of items, allowing different subsets of items to be administered to different groups to reduce the burden on respondents.

A Researcher Might Use Matrix Sampling When