If more than 20-25 percent of the questionnaires are not returned after a number of follow-up attempts, the researcher should
A) select another sample and mail them the questionnaire.
B) interview a small random sample of the non-respondents.
C) terminate the survey at this point.
D) weight the results in proportion to the response rate.

Question

Quizplus · Accepted Answer

If a significant number of questionnaires are not returned even after multiple follow-up attempts, it is important to try and understand why. Conducting interviews with a small random sample of non-respondents can help the researcher identify any common barriers or issues that may have prevented respondents from completing the survey. This information can help improve future survey designs and increase response rates.

If More Than 20-25 Percent of the Questionnaires Are Not