The first step in conducting survey research is to
A) select the sample.
B) determine the purpose of the survey.
C) construct a questionnaire on interview items.
D) define the population to be surveyed.

Question

Quizplus · Accepted Answer

Determining the purpose of the survey is essential as it guides the overall approach, including the design of the questionnaire, the selection of the population, and the choice of sample. It sets the foundation for all subsequent steps in the survey process.

The First Step in Conducting Survey Research Is to