Products or services that may be sought as alternative solutions (e.g., purchasing tax planning software rather than paying a CPA to assist with preparing your taxes)are referred to as ________.
A)buyers products
B)rivalry products
C)substitute products
D)competitive alternatives

Question

Quizplus · Accepted Answer

Substitute products are products or services that can be used in place of the original product or service, and can often be a cheaper or more convenient alternative. This means that consumers may opt to use substitute products instead of the original product or service, resulting in a loss of revenue for the original product or service provider.

Products or Services That May Be Sought as Alternative Solutions