According to the textbook, the first organisation to bring a product or service to market is often referred to as the ________.
A)prime player
B)market leader
C)first mover
D)trailblazer
E)first player

Question

Quizplus · Accepted Answer

The term "first mover" refers to the organisation that is the first to introduce a new product or service to the market. This can give the first mover a competitive advantage, such as securing patents or establishing brand recognition.

According to the Textbook, the First Organisation to Bring a Product