According to the textbook, ________ determines the direction that the organisation is going and the roles that each business unit in the organisation will play in pursuing that direction.
A)functional-level strategy
B)business-level strategy
C)corporate-level strategy
D)management by objectives
E)the BCG matrix

Question

Quizplus · Accepted Answer

Corporate-level strategy is concerned with the overall direction of the organisation and the allocation of resources among business units. It determines the portfolio of businesses that the organisation will operate in and the roles and responsibilities of each unit in pursuing the overall strategy. Functional-level strategy focuses on how each department or function within the organisation can contribute to the corporate-level strategy, while business-level strategy is concerned with how each business unit can compete in its specific market. Management by objectives and the BCG matrix are frameworks that can be used to implement or evaluate strategic plans but are not themselves strategies.

According to the Textbook, ________ Determines the Direction That the Organisation