Which of the following is the least favourable attitude for an Australian or New Zealand manager who wishes to be successful in international business?
A)multicultural
B)multi-country
C)geocentric
D)polycentric
E)ethnocentric

Question

Quizplus · Accepted Answer

Ethnocentric attitudes involve a belief that one's own culture is superior to others, and can lead to misunderstandings and difficulties in international business. A multicultural or geocentric perspective, on the other hand, acknowledges and values cultural differences, and is more likely to lead to success in international business.

Which of the Following Is the Least Favourable Attitude for an Australian