If individuals were asked to indicate whether school is "good" or "bad," "Pleasant" or "unpleasant," etc., they would be taking a
A) Thurstone attitude scale.
B) Likert attitude scale.
C) bipolar adjective scale.
D) forced-choice rating scale.

Question

Quizplus · Accepted Answer

The bipolar adjective scale consists of pairs of opposite adjectives, such as good/bad or pleasant/unpleasant, that respondents use to indicate their attitudes towards a particular object or concept. This type of scale is useful in measuring the intensity of attitudes and determining the direction of attitude towards a particular object. Thurstone attitude scales and Likert attitude scales use multiple items to measure a construct, while forced-choice rating scales require participants to choose between specific options rather than indicating the intensity or direction of their attitude.

If Individuals Were Asked to Indicate Whether School Is "Good