If a researcher wishes to determine the connotative meaning of words, he/she could have the respondents rate the words on a series of seven-point scales.This method is called the
A) Q-Sort.
B) scalogram method.
C) Guttman technique.
D) Bipolar adjective procedure.

Question

Quizplus · Accepted Answer

The method of having respondents rate words on a series of seven-point scales is known as the Bipolar Adjective Procedure. This method is used to determine the connotative meaning of words by capturing the respondent's subjective perception of them. The method involves presenting respondents with a list of adjectives that are opposite in meaning (bipolar) and asking them to rate the words on a scale that ranges from one extreme of the adjective to the other. The resulting data can be analyzed to identify underlying dimensions of meaning that are associated with the words.

If a Researcher Wishes to Determine the Connotative Meaning of Words