Which of the following refers to the total message any company sends to customers about products and services?
A) Promotion
B) Communication mix
C) Positioning
D) Pull strategy
E) Push strategy

Question

Quizplus · Accepted Answer

Communication mix refers to the combination of various communication tools used by a company to convey a consistent and effective message about its products and services to the target audience. This mix may include advertising, public relations, personal selling, direct marketing, and digital media. Promotion refers to a subset of the communication mix and includes all the marketing activities that aim to increase product visibility and sales, such as advertising and sales promotion. Positioning refers to the way a company differentiates its brand in the market, while pull and push strategies are specific marketing tactics used to increase product demand.

Which of the Following Refers to the Total Message Any