Which of the following allows firms to contact customers directly to inform them about products that can be purchased immediately?
A) Direct-response retailing
B) Catalog showrooms
C) Wholesale clubs
D) Product-line retailers
E) Bargain retailers

Question

Quizplus · Accepted Answer

Direct-response retailing is a method of marketing in which firms directly contact customers to offer products that the customers can purchase immediately. This can be done through various channels such as telemarketing, direct mail, email, or online advertising. Catalog showrooms, wholesale clubs, product-line retailers, and bargain retailers do not necessarily involve direct contact with customers for immediate purchases.

Which of the Following Allows Firms to Contact Customers Directly