What is the advantage of using agents and brokers when a firm does not have its own sales force?
A) Agents and brokers have extensive knowledge of the needs of consumers.
B) Agents and brokers gather and sort information for online consumers.
C) Agents and brokers can act as e-intermediaries for internet sales.
D) Agents and brokers have extensive knowledge of the markets and merchandise.
E) Agents and brokers encourage syndicated selling.

Question

Quizplus · Accepted Answer

Agents and brokers have extensive knowledge of the markets and merchandise, which allows them to effectively represent the firm and facilitate sales without the firm needing its own sales force.

What Is the Advantage of Using Agents and Brokers When