Which of the following refers to the combination of channels that a firm selects to get a product to end users?
A) Distribution mix
B) Transportation strategy
C) Merchandising system
D) Marketing plan
E) Retail system

Question

Quizplus · Accepted Answer

Distribution mix refers to the combination of channels selected by a firm to get a product to end users. This includes decisions around which intermediaries to use, such as retailers or wholesalers, as well as the methods of transportation and logistics involved.

Which of the Following Refers to the Combination of Channels