If a company offers several products that are similar in nature,how could the company increase sales while saving the consumer money?
A) Use a bundling strategy
B) Incorporate dynamic pricing
C) Sell at a reverse auction
D) Use a penetration pricing strategy
E) Incorporate a price skimming option

Question

Quizplus · Accepted Answer

By using a bundling strategy, the company can offer several similar products together as a package deal, which can provide value to the consumer and incentivize them to purchase more products than they initially intended, ultimately increasing the company's sales. The bundling strategy saves the consumer money because the combined cost of the products in the bundle is less than the cost of purchasing each product separately.

If a Company Offers Several Products That Are Similar in Nature,how