Which of the following pricing strategies has stimulation of sales as a higher priority than maximization of profits?
A) Price fixing
B) Penetration pricing
C) Price skimming
D) Price pointing
E) Price lining

Question

Quizplus · Accepted Answer

Penetration pricing is a strategy where a product is initially priced at a low level to encourage sales and capture market share. The focus is on stimulating sales rather than maximizing profits. As the product gains market share, the price may be increased. Price fixing, price skimming, price pointing, and price lining are all strategies that aim to maximize profits.

Which of the Following Pricing Strategies Has Stimulation of Sales