Odd-even pricing falls under the category of which of the following?
A) Price fixing
B) Psychological pricing
C) Market pricing
D) Price lining
E) Price skimming

Question

Quizplus · Accepted Answer

Odd-even pricing is a common psychological pricing technique where prices are set at odd numbers (e.g. $9.99) or even numbers (e.g. $10.00) instead of rounded figures. This is believed to create the perception of a lower price, leading to increased sales. It is a type of pricing strategy that uses the psychology of the customer to make the price appear lower without actually reducing the price.

Odd-Even Pricing Falls Under the Category of Which of the Following