Which of the following best describes a private label brand?
A) A retailer uses packaging as a form of advertising.
B) A retailer develops a brand name and has a manufacturer put it on a product.
C) A manufacturer puts its name on an unrelated product for a fee.
D) A brand name is used throughout a series of products made by the same manufacturer.
E) A brand is reintroduced in a new, often global, market.

Question

Quizplus · Accepted Answer

A private label brand is a brand developed by a retailer and placed on products manufactured by another company. It allows the retailer to differentiate their products from competitors and build customer loyalty.

Which of the Following Best Describes a Private Label Brand