Which of the following best describes product placement?
A) Placing products on the shelf where they receive the most attention
B) Identifying specific products for viral marketing campaigns
C) Placing products in movies and television shows
D) Placing a national brand next to a store brand for better comparison
E) Determining if a product should be sold only online or only in brick and mortar shops

Question

Quizplus · Accepted Answer

Product placement refers to the practice of placing branded products or goods within a movie or TV show, usually as an advertorial or part of the storyline. This allows companies to gain exposure and market their products to a larger audience in a non-traditional manner.

Which of the Following Best Describes Product Placement