When a wholesaler or retailer develops a brand name and has the manufacturer place that name on the product,what is that product name called?
A) National brand
B) Private brand
C) Luxury brand
D) Licensed brand
E) Manufacturer brand

Question

Quizplus · Accepted Answer

When a wholesaler or retailer develops a brand name and has the manufacturer place that name on the product, it is known as a private brand. A private brand is also known as a store brand or a private label.

When a Wholesaler or Retailer Develops a Brand Name and Has