When developing the marketing mix,what is the basis for any successful marketing strategy?
A) Customer needs and wants
B) Value packaging
C) Product mix offerings
D) Features and benefits
E) Offering the best product for the least amount of money

Question

Quizplus · Accepted Answer

The basis for any successful marketing strategy is a deep understanding of the needs and wants of the target customers. All other elements of the marketing mix, including product, price, promotion, and place, should be tailored to meet these needs and wants. Value packaging, product mix offerings, features and benefits, and offering the best product for the least amount of money are all important considerations, but they should be secondary to the customer's needs and wants.

When Developing the Marketing Mix,what Is the Basis for Any