Paul Rand,who designed the IBM logo,believed that corporate logos should __________.
A) spell out the whole name of the company
B) consist of simple, universal, and timeless shapes
C) include an image of the company president
D) stay fresh by using images that change with the public's taste

Question

Quizplus · Accepted Answer

Paul Rand believed that corporate logos should consist of simple, universal, and timeless shapes. He famously said, "An ideal logo is simple, elegant, and easily remembered. Its form should be relevant to what it represents - the simpler, the better."

Paul Rand,who Designed the IBM Logo,believed That Corporate Logos Should