Suppose Apple has collected extensive survey data about its new iPhone,and respondents have rated it on twenty different features and benefits.Now researchers want to reduce the amount of data to a few underlying dimensions.Which data analysis technique should the researchers use?
A) analogy
B) conjoint analysis
C) factor analysis
D) multidimensional scaling
E) cluster analysis

Question

Quizplus · Accepted Answer

The data analysis technique that can reduce the amount of data to a few underlying dimensions is factor analysis. It helps to identify the underlying factors or dimensions that are represented by the original variables.

Suppose Apple Has Collected Extensive Survey Data About Its New