A company starts up a website where customers can create the perfect athletic shoe to support their particular shape of foot and style of activity. Visitors to the site select from 15 different elements to design a pair of shoes perfect for them. This company uses which of the following processes?
A) just-in-time production
B) individualized production
C) niche manufacturing
D) mass customization

Question

Quizplus · Accepted Answer

The company is using mass customization, which is the process of allowing customers to create personalized products using a variety of pre-designed options. The website allows customers to choose from 15 different elements to create a unique pair of athletic shoes. This process allows for individualization on a large scale, without the need for individual production.

A Company Starts Up a Website Where Customers Can Create