In which type of production are goods produced using mass-production techniques up to a point, then production is custom tailored to the needs or desires of individual customers?
A) individualized production
B) niche manufacturing
C) mass customization
D) just-in-time production

Question

Quizplus · Accepted Answer

Mass customization is the type of production where goods are initially produced using mass-production techniques but are later customized according to the individual needs and desires of customers. This allows companies to achieve economies of scale in production while still satisfying individual customer preferences.

In Which Type of Production Are Goods Produced Using Mass-Production