Craig listens intently to the lyrics of a new song and translates them into new memories. The process that allows Craig to form new memories for the song lyrics is called:
A) chunking.
B) retrieval.
C) encoding.
D) storage.

Question

Craig listens intently to the lyrics of a new song and translates them into new memories. The process that allows Craig to form new memories for the song lyrics is called:
A) chunking.
B) retrieval.
C) encoding.
D) storage.

Quizplus · Accepted Answer

Encoding is the process of taking in new information and converting it into a form that can be stored in memory. In this scenario, Craig is listening to a new song and translating the lyrics into new memories, indicating that he is encoding the information. Chunking refers to grouping information together to aid in memory, retrieval is the process of accessing previously stored information, and storage is the process of maintaining information over time.

Craig Listens Intently to the Lyrics of a New Song