A pull strategy is a promotional strategy in which a manufacturer focuses on stimulating consumer demand for its product, rather than on trying to persuade wholesalers or retailers to carry the product.

Question

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A pull strategy aims to create demand for a product directly from the consumer, rather than relying on intermediaries to promote or distribute the product. This may involve advertising, social media marketing, or other tactics to increase consumer awareness and interest in the product. Once consumers are actively seeking out the product, retailers and other intermediaries are more likely to stock and promote it in response to customer demand.

A Pull Strategy Is a Promotional Strategy in Which a Manufacturer